In this fireside chat, Jessica Gelman, CEO, Kraft Analytics Group (KAGR) and Scott Hudler, SVP & Chief Digital Officer, Dunkin' Brands will discuss the impact of technology on their day to day jobs. Both marketers at heart, Jessica and Scott have become technologists in their own right. Using the example of the Patriots 365 partnership between Dunkin' Donuts and the Patriots, they will explore how they are enabling unprecedented access to data, putting it into action to make better decisions for their brands and consumers.