In this world of technological advances, it is essential for marketers not to lose sight of the balance we must strike between the “science” and the “art” of marketing. Beyond performance, increasing customer love and loyalty for our brand is top of mind. Now more than ever, consumers keenly differentiate between products they want to invest in, and necessities they want to buy as cheaply as possible. Where does your brand stand on the continuum between “material” and “meaningful?”
In this session, JP will talk about mission, myth and truth as key ingredients for making your brand priceless. This is the driver behind the success of some of the best premium brands in the world: These “Ueber-Brands” know what they stand for, how to share it, and who to share it with to create desire.
If you want is to be esteemed for both your product as well as what it stands for, then join us to discuss what drives the sustained success of some of the best brands in this class. You’ll learn:
