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FutureM 2016 has ended
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Now in its 7th year, FutureM was named on Forbes list of “Marketing Conferences That Will Keep You Ahead Of Trends” for three years in a row. The event brings together marketing and technology innovators to contemplate and celebrate cutting edge technologies and innovations fueling the future of marketing, technology and design. FutureM explores the integration of traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions. This year we’ve reimagined FutureM to make it even more inspirational, provocative, and conducive to creating meaningful connections among attendees. 

This year’s event will be hosted at The Innovation and Design Building in Boston. 
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Wednesday, September 21 • 3:15pm - 5:15pm
Workshop A: Design Thinking - A Customer-First Approach to Innovation for Marketers

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Now that you've been inspired by this morning's breakthrough ideas in technology, let's get practical. Join us for this interactive, engaging workshop that provides an opportunity for idea sharing and collaboration. We will explore a design thinking approach to innovation within your marketing organization. How can you and your team evolve - not just keep up - to become a driver of innovation when it comes to customer experience, marketing, and technology advances?
Moderators
avatar for Élida Cruz

Élida Cruz

Design & Innovation, Principal Director (@elidacruz), Fjord Evolution & Design Strategy
Élida leads Fjord Evolution’s business and delivery operations - Fjord Evolution helps people and organizations adapt to change by engaging in active service design thinking + doing learning experiences. Élida loves solving problems. She’s spent the last 20 years motivating... Read More →
avatar for John Jones

John Jones

SVP Design Strategy (@jrjmedia), Fjord
As SVP Design Strategy at Fjord, John helps clients engage audiences in new ways with services that span mobile, web and physical spaces. Developing methods include the Fjord Makeshop - a focused, strategic and iterative ‘build to think’ process to create services and quickly... Read More →

Wednesday September 21, 2016 3:15pm - 5:15pm EDT
The Loft
  Workshops

Attendees (10)